The Chinese is moving from physical world into digital space. The tradition of giving cash gifts of "lucky money" ("hong bao" in Madarin and "lai see" in Cantonese) goes back centuries and can be particularly lucrative for the young and the unmarried. The tradition is taking a back seat to convenience as more and more lucky money recipients prefer to receive their money via electronic means. The recent study showed that 58% of respondents preferred their hong bao directly deposited into their account.
Chine is becoming increasingly connected, over 90% of 18 to 30 year olds own an internet - connected smartphone. As a result, China's internet giants have not been slow to capitalize on this trend. Tencent is launching "New Year Red Envelop" app, an add-on to its phenomenally popular WeChat messaging service. The users can search other lucky money through their profiles, provided both the sender and recipient have signed up to payment service. The service reportedly banked 18 million RMB ($2.9 million) worth transfer in its first 24 hours. While Tencent's rival Alibaba also has a similar service, called Hong Bao, which launched last year. WeChat's app allow users to randomly distribute up to 200 yuan ($33) within a group of friends, adding a fun elements of unpredictability to the process. WeChat's in-app payment service could be a game-changer, as it streamlines the process of paying in microstransactions, potentially making users more likely to make in-app purchases in the future.
Other online money operation are looking to boost their business by tapping into the cash-giving tradition. In Hongkong around $64,000 worth of bitcoin vouchers are being distributed by ANX, one of the biggest bitcoin exchanges. It is billed as the biggest bitcoin giveaway to date, althrought each packet, distributed at certain shopping malls, with contain only a HK$10 ($1.29) voucher, which currently translates into 1.4 mBTC. AXN is the first bitcoin lai see but they believe bitcoin lai see as a growing trend especially to give to other people that don't live in the same country.
Cite from: http://edition.cnn.com/2014/01/30/business/online-lai-see-lucky-money/
Chine is becoming increasingly connected, over 90% of 18 to 30 year olds own an internet - connected smartphone. As a result, China's internet giants have not been slow to capitalize on this trend. Tencent is launching "New Year Red Envelop" app, an add-on to its phenomenally popular WeChat messaging service. The users can search other lucky money through their profiles, provided both the sender and recipient have signed up to payment service. The service reportedly banked 18 million RMB ($2.9 million) worth transfer in its first 24 hours. While Tencent's rival Alibaba also has a similar service, called Hong Bao, which launched last year. WeChat's app allow users to randomly distribute up to 200 yuan ($33) within a group of friends, adding a fun elements of unpredictability to the process. WeChat's in-app payment service could be a game-changer, as it streamlines the process of paying in microstransactions, potentially making users more likely to make in-app purchases in the future.
Other online money operation are looking to boost their business by tapping into the cash-giving tradition. In Hongkong around $64,000 worth of bitcoin vouchers are being distributed by ANX, one of the biggest bitcoin exchanges. It is billed as the biggest bitcoin giveaway to date, althrought each packet, distributed at certain shopping malls, with contain only a HK$10 ($1.29) voucher, which currently translates into 1.4 mBTC. AXN is the first bitcoin lai see but they believe bitcoin lai see as a growing trend especially to give to other people that don't live in the same country.
Cite from: http://edition.cnn.com/2014/01/30/business/online-lai-see-lucky-money/
Nhận xét
Đăng nhận xét