IT Director A Director of IT focuses primarily on technology. The Director may engage people, processes, and projects to move technology forward, but only to the extent that these elements support technology initiatives. For the Director, it is all about the technology first, and everything else is secondary. The Director may engage people, processes, and projects to move technology forward, but only to the extent that these elements support technology initiatives. For the Director, it is all about the technology first, and everything else is secondary. This perspective leads the IT director to confuse the tool (technology) with the product of the tool. When the IT department values the tool more than the purpose of the tool, its values become misaligned with the values of the overall organization. CIO A Chief Information Officer focuses on people, processes, projects, and technology as a holistic system designed to achieve the mutual interests of the ent...